La Cerveza Mas Fina
Made for the Mexican market. The campaign was designed to enhance the quality perception of Corona compared to imported brands. The Spanish-language short film is an epic stop-motion journey through the rich and interconnected history of Mexico and Corona. Starring Gael García Bernal and the art of icon Pedro Friedeburg.
Hero Film
Case Study
Behind The Scenes
PERMANENT PUBLIC ART
The campaign included a public mural as a gift to Mexico City by famed surrealist Pedro Friedeberg and Corona. It captures the shared progress of the company and the country.
