Get Into It
lululemon's 2024 brand platform, “Get Into It,” is a campaign that invites you to challenge conventional ways of working out and dive into the world of holistic performance.
Utilizing our star athlete, Leylah Fernandez, we leveraged her passion and purpose across various movement modalities to personify the product. Lululemon Fast & Free, Wunder Train, and Align leggings were designed to help people tap into their calling.
Further shaping the Lululemon brand platform, “Get Into It,” we are driving awareness, shifting brand perception among male audiences, and ultimately driving ABC product trial through a campaign rooted in a relevant cultural context.
Building upon the success of Get Into It, Shorts is an invitation to challenge conventional ways of working out and courageously dive into the world of new-age performance. Leveraging our ambassadors, fringe sports, and bold active storytelling.
