Get Into It

lululemon's 2024 brand platform, “Get Into It,” is a campaign that invites you to challenge conventional ways of working out and dive into the world of holistic performance. Utilizing our star athlete, Leylah Fernandez, we leveraged her passion and purpose across various movement modalities to personify the product. Lululemon Fast & Free, Wunder Train, and Align leggings were designed to help people tap into their calling.